It is a subtle, yet fundamental, question that we encounter time-and-again, across generations and regardless of net worth.

It is a deep question that is not necessarily about money, and yet is so often monetarily driven.

Today, people are tasked with more control over their finances, and at a time when there is less room for error.

Add to this, the fact that as humans we are hardwired from birth to make poor money decisions, and it’s no wonder Canadians rank money as their greatest stress.

It’s why we are helping people understand the traits that drive their decision-making, in-turn empowering them to take comfort in knowing that they will be okay.